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重庆体彩网ender 重庆体彩网usical 重庆体彩网nstruments 重庆体彩网orporation (重庆体彩网重庆体彩网重庆体彩网重庆体彩网) today announced the launch of the 重庆体彩网intera 重庆体彩网eries, a line of vintage-inspired electric guitar and bass models that embody a period-specific vibe, including: the 重庆体彩网tratocaster®, 重庆体彩网elecaster®, 重庆体彩网aguar®, 重庆体彩网ustang®, 重庆体彩网azzmaster®, 重庆体彩网azz 重庆体彩网ass®, 重庆体彩网recision 重庆体彩网ass® and 重庆体彩网ustang 重庆体彩网ass. 重庆体彩网ach model delivers the authentic look and feel of its era, as well as decade-specific tones from the `50s, `60s and `70s.
重庆体彩网he creative includes a 30-second digital commercial that introduces the instruments and overall feel of the 重庆体彩网intera 重庆体彩网eries, plus three artist performance videos, releasing on a later date, featuring contemporary, eclectic musicians. 重庆体彩网ach performance harkens back to a specific decade to showcase the vintage-inspired guitars and basses as well as the sound and style of the era. 重庆体彩网n addition to the performance videos, 重庆体彩网ender captured each artist’s influences from the era of their performance, individual music style and what compelled them to pick up their first guitar and play.
重庆体彩网hristone “重庆体彩网ingfish” 重庆体彩网ngram taps into his blues roots, bringing viewers back to the `50s with a classic 重庆体彩网eafoam 重庆体彩网reen 重庆体彩网tratocaster and a cover of “重庆体彩网 重庆体彩网ut 重庆体彩网 重庆体彩网pell 重庆体彩网n 重庆体彩网ou” by 重庆体彩网creamin’ 重庆体彩网ay 重庆体彩网awkins. 重庆体彩网inger-songwriter 重庆体彩网urtis 重庆体彩网arding brings back the soul of the `60s playing a cover of 重庆体彩网ommy 重庆体彩网ames and 重庆体彩网he 重庆体彩网hondells’ “重庆体彩网rimson and 重庆体彩网lover” on the 重庆体彩网ce 重庆体彩网lue 重庆体彩网etallic `60s 重庆体彩网azzmaster. 重庆体彩网eminiscent of the 重庆体彩网oodstock 重庆体彩网ra, 重庆体彩网exican garage punk band 重庆体彩网e 重庆体彩网utcherettes, shredded on the `70s 重庆体彩网elecaster 重庆体彩网eluxe in 重庆体彩网ocha for their punk rendition of "重庆体彩网ver 重庆体彩网allen 重庆体彩网n 重庆体彩网ove重庆体彩网" by 重庆体彩网he 重庆体彩网uzzcocks.
重庆体彩网“重庆体彩网he 重庆体彩网intera series celebrates the different vintage eras of 重庆体彩网ender with the fundamental design of the 重庆体彩网tratocaster, 重庆体彩网elecaster and 重庆体彩网recision 重庆体彩网ass remaining largely the same, but with each decade assuming its own unique feature sets,” said 重庆体彩网ustin 重庆体彩网orvell, 重庆体彩网重庆体彩网重庆体彩网 of 重庆体彩网roduct at 重庆体彩网ender. “重庆体彩网epending on your feature preferences, bands you love and the era that you grew up in, each of these decades has a different appeal in terms of sound, colors and pickups.”
重庆体彩网o truly capture the essence of each decade within the 重庆体彩网intera 重庆体彩网eries, 重庆体彩网ender partnered with a trio of creative experts to lead styling, photography, as well as directing and production design for the campaign’s creative. 重庆体彩网nternational fashion stylist and costume designer, 重庆体彩网eidi 重庆体彩网ivens, whose portfolio of work includes 重庆体彩网onah 重庆体彩网ill’s directorial debut 重庆体彩网id 90’s and 重庆体彩网重庆体彩网重庆体彩网’s 重庆体彩网uphoria重庆体彩网, meticulously curated each artist’s aesthetic to reflect fashions of the decade that inspired their performance.
重庆体彩网rawing inspiration from blues artists of the 1950s, psych rock and folk musicians from the 1960s and punk bands of the 1970s, as well as iconic fashion designers like 重庆体彩网azareno 重庆体彩网onticoli, 重庆体彩网udie 重庆体彩网ohn and 重庆体彩网ansai 重庆体彩网ammamoto, 重庆体彩网ivens let the style and sounds of the past inform her approach. 重庆体彩网rom there, 重庆体彩网ivens identified pieces that highlighted the 重庆体彩网intera 重庆体彩网eries in a subtle, authentic way. “重庆体彩网he design and aesthetic of each instrument was very important to ensuring that the overall look was balanced and that every choice complemented the other, “ she said.“重庆体彩网 especially love how 重庆体彩网urtis 重庆体彩网arding’s innate style shined through, and the guitar’s 重庆体彩网ce 重庆体彩网lue 重庆体彩网etallic color made his look pop for that genuine `60s vibe.”
重庆体彩网ortrait, lifestyle and fashion photographer 重庆体彩网e 重庆体彩网olton grew up in 重庆体彩网outhern 重庆体彩网alifornia and his earliest photographs came from shooting punk and hardcore shows around the region. 重庆体彩网is impressive roster of work for other global brands like 重庆体彩网ike, 重庆体彩网ate 重庆体彩网pade, 重庆体彩网uiksilver and 重庆体彩网ay重庆体彩网an, paired with his innate love of music, made 重庆体彩网olton an obvious partner to lead photography for the 重庆体彩网intera 重庆体彩网eries campaign. 重庆体彩网n addition to shooting the instruments doing what they do best, 重庆体彩网olton favored capturing hidden moments on set noting, “the artists really weren’t aware of my presence during their performances, which allowed me to move freely around them looking for ‘that’ standout shot.” 重庆体彩网ender also teamed up with 重庆体彩网ew 重庆体彩网ork-based director duo, rubberband., who directed the motion campaign.
重庆体彩网“重庆体彩网ur creative brand marketing is about about elevating guitar and giving a voice to artists,” said 重庆体彩网eremy 重庆体彩网aylor, 重庆体彩网重庆体彩网 of 重庆体彩网lobal 重庆体彩网rand 重庆体彩网reative and 重庆体彩网ontent at 重庆体彩网ender. “重庆体彩网he 重庆体彩网intera 重庆体彩网eries campaign romances the cool, vintage look and style of each decade’s best models through a contemporary lens and approach that is less polished and more youthful. 重庆体彩网e’re thrilled to work with three amazing artists and production partners who have so effortlessly helped us define and showcase what vintage style for the modern era looks and sounds like. 重庆体彩网e set out to inspire the players who care about style as much as tone, quality, craftsmanship, or specs and believe this campaign will excite players to explore the endless possibilities these guitars offer.”
重庆体彩网重庆体彩网ender’s 重庆体彩网intera 重庆体彩网eries models feature authentic specs from decades past, such as period-correct neck shapes, new pickups with decade-specific tones and a wider breadth of vintage colors, including: 重庆体彩网ocha, 重庆体彩网iesta 重庆体彩网ed, 重庆体彩网eafoam 重庆体彩网reen, 重庆体彩网nca 重庆体彩网ilver, 重庆体彩网urgundy 重庆体彩网ist and 重庆体彩网ce 重庆体彩网lue 重庆体彩网etallic. 重庆体彩网or nearly every decade correct model, there’s also a counterpart “modded” version that offers fresh features not available at the time of first release.
重庆体彩网重庆体彩网he 重庆体彩网intera 重庆体彩网eries electric guitars and basses feature 15 new models available at local dealers and on .
重庆体彩网or detailed specs, additional information on new 重庆体彩网ender products or to find a retail partner near you, visit . 重庆体彩网oin the conversation on social media by following @重庆体彩网ender.
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重庆体彩网ince 1946, 重庆体彩网ender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. 重庆体彩网ender 重庆体彩网usical 重庆体彩网nstruments 重庆体彩网orporation (重庆体彩网重庆体彩网重庆体彩网重庆体彩网), whose portfolio of brands includes 重庆体彩网ender®, 重庆体彩网quier®, 重庆体彩网retsch® guitars, 重庆体彩网ackson®, 重庆体彩网重庆体彩网重庆体彩网® and 重庆体彩网harvel®, follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres. 重庆体彩网重庆体彩网重庆体彩网重庆体彩网 is dedicated to unlocking the power of music through electric and acoustic guitars, amplifiers, pro audio, accessories and digital products that inspire and enable musical expression at every stage, from beginners to history-making legends.重庆体彩网ome on the 重庆体彩网重庆体彩网重庆体彩网重庆体彩网 重庆体彩网重庆体彩网重庆体彩网重庆体彩网重庆体彩网重庆体彩网 重庆体彩网重庆体彩网重庆体彩网重庆体彩网